Free
Companion
workbook
The new book by Jonathan Greye
Unbrand Yourself: The Unfiltered Guide to Stripping Away Everything Fake and Building a Brand that's Unmistakably You.
Paperback · 138 pages · By Jonathan Greye
“He helps you put your soul into your brand. It's a beautiful experience and with this book, he's sharing it with the world.”
Eliza VanCort · #1 Bestselling Author
Award-winning
Creative director
Co-founder
PersonalBrand.com
20+ years
Building brands
Brand experience
Toyota · Mailchimp
Something's off
Strip it back ↓
The borrowed playbook
Borrowed
The school voice
Learned
The persona that performs
Performed
Everyone's expectations
Inherited
You. The one underneath.
Excavated
And still, the version of you showing up in the world doesn't feel like the real one. The posts perform. The bio sounds right. Something underneath it doesn't.
Most personal branding adds more on top: more polish, more positioning, more content. This book does the opposite. It takes things away until what's left is the version of you that was always worth building from.
Inside the book
Six deep dives into the layers of a brand built from the inside out. Each one ends with Sit With This: three questions, plain language, no right answers.
Excavation 01
Who were you before they told you who to be?
Find what was there before years of adapting to what the world seemed to want from you.
Excavation 02
What do you actually stand for?
Real positioning isn't a Venn diagram. It's a declaration, and it means being willing to be wrong in public.
Excavation 03
What does it sound like when you stop performing?
Trade the school voice in your content for the one that shows up in texts to your closest friends.
Excavation 04
What does your truth look like?
Visual identity isn't about aesthetics. It's about emotional coherence: what feels true, not just what looks good.
Excavation 05
What happens when you stop hiding?
Being out there and being seen are not the same thing. Stop hiding in plain sight.
Excavation 06
Who are you now?
The difference between having done this work and actually being changed by it.
Try it now
Every excavation ends the same way: three questions, plain language, no right answers. Just you and the page.
These are the three that close Excavation One. Take a minute with one of them before you scroll.
Excavation One · Identity
1
Who were you at ten years old, before the world told you who to be? What did you love without needing a reason? What made you feel most like yourself?
2
What parts of yourself have you been editing out, in your content, your conversations, your professional presentation, because you weren't sure they belonged?
3
If the people who know you best described who you really are to a stranger, what would they say that never makes it into your bio?
56 · Unbrand Yourself
Praise
“
Jonathan doesn't fit you into a soul crushing box. He helps you put your soul into your brand. It's a beautiful experience and with this book, he's sharing it with the world.
Eliza VanCort
#1 Bestselling Author
“
Jonathan's precision in brand strategy is unlike anything I've experienced. He doesn't just build a brand, he excavates who you truly are and builds from that foundation. The results speak for themselves.
Kimberly Olson
Founder & CEO, The Goal Digger
“
Jonathan is a mastermind in branding, diving deep to align every detail with your brand's core. With him, you get depth, creativity, and unmatched expertise.
Katerina Satori
Visionary Leader & Mentor
“
One of the most genuinely creative people I've ever had the opportunity to collaborate with. Truly a master at his craft.
Yahya Bakkar
Founder & CEO, The CatalystX
You're a founder who's built a company around your name, but the brand has never quite felt like it fits.
You're a creator who knows you're holding back, but can't quite name why.
You're a leader who can see exactly how everyone around you needs to show up, and has no idea what that looks like for yourself.
You're done performing a version of yourself that was never fully real.
Buy on Amazon ↗︎
About the author
Creative director · Brand strategist · Co-founder of PersonalBrand.com
Jonathan is an award-winning creative director and the co-founder, partner and chief brand officer at PersonalBrand.com, where he helps entrepreneurs, creators and executives uncover their voice and build brands rooted in authenticity.
Before stepping onto keynote stages, he helped shape campaigns for Toyota, Baskin Robbins, Buffalo Wild Wings, Mailchimp and the Tampa Bay Lightning. Today he brings that same work to stages, to clients, and now to the page.
Jonathan Greye · Unbrand Yourself
Free companion workbook
Reading is the easy part. The free Unbrand Yourself workbook gives you the six excavations as exercises, so you can do the digging on paper, not just in your head.
Get the free workbook →
This is more than a branding book. It's permission to be the version of you that was always underneath.
Paperback · 138 pages
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